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EVP Akron Edited 55

Marketing – Product and Messaging Manager

Company Overview

Help us make the best golf balls in the world! From our Covington, Georgia manufacturing facility, we supply golf equipment to many of world-renowned golfers including Tiger Woods and Jason Day. Whatever role you fill, when you represent the Bridgestone Golf name you know that you are a valued teammate who is part of our larger mission to serve society with superior quality. We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. So, show us what you're made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Golf, Inc. is headquartered in Covington, Georgia and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Our mission is simple: Bridgestone Golf serves dedicated golfers with superior quality golf equipment designed to maximize individual player's golf experience and enjoyment.

Position Summary

Manage and implement the creation of product strategies to drive consumer demand and achieve market share and sales goals in all the golf product categories. Responsible for researching, analyzing and developing golf products as well as communicating messages to the accounts, consumers and media.

Responsibilities

  • Manages and plans product development for all golf products.
  • Communicate brand and product messages to the accounts, consumers and media.
  • Recommend marketing goals and strategies directly connected to all golf products.
  • Research, analyses, and monitors technological and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
  • Product and Messaging Manager works closely with the Director and VP of Marketing to develop optimal advertising campaigns and story creation for all golf products.
  • Responsible for researching market (market analysis, competitor analysis) to develop new products and improve existing products on sales/profit/market share/inventory.
  • Recommends and manages pricing strategy which will result in an increase of sales and share of the market.
  • Evaluates the market with an emphasis on product offering, messaging and design for all golf products, to determine the best methods to improve and differentiate product and brand.
  • Leads accessory design process and works with Accessory Manager on technical requirements and details.
  • Responsible for sales communication on all golf-related topics.
  • Responsible for conducting, personally or through outside agencies, marketing surveys on current and new product concepts.
  • Works closely with R&D and Fitting leader to develop claims and messaging around the golf ball category/product using both internal and external data.
  • Works with the Accessory Manager to gather and present information affecting the design and development of new products including such as production capabilities, manufacturing problems, and economic trends.
  • Reviews technical publications, articles, and magazines to stay informed of developments within the golf industry.
  • Works closely with Japan (Bridgestone Sports) and Bridgestone Golf liaison (USA) to align product (when applicable) and understand marketing strategy for the Japan and other markets.
  • Responsible for ensuring assets and product information are available and accurate on all platforms.
  • Responsible for formulating and supporting execution of launch plans/announcement plans of all golf products in conjunction with other relevant marketing team members.
  • Other duties may be assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B. A.) from four-year College or university; or two to four years related experience and/or training; or equivalent combination of education and experience.

LANGUAGE SKILLS

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.

MATHEMATICAL SKILLS

Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations. Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with several abstract and concrete variables.

PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications

Relevant experience and education required

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

Our Benefits

Bridgestone Americas believes that taking care of you means more than just a prescription or dental plan. Our benefit plans are designed to meet our teammates' emotional, financial and physical needs, helping them thrive at work.

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Physical Health

At Bridgestone, we care about your physical health. That’s why we offer competitive benefits to ensure our teammates have access to quality and equitable healthcare.

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Emotional Well-being

We recognize that emotional well-being is just as important as physical health. That's why we offer a supportive work environment and resources to help our teammates manage stress and maintain a healthy work-life balance.

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Financial Well-being

Bridgestone helps you invest in your future by investing in you. We provide resources and benefits to support your financial health, including retirement plans and financial planning resources, among others.

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Bridgestone Application & Interview FAQs

Answers to frequently asked questions about our application and interview process to help you prepare.

Before you apply for one of the available opportunities at Bridgestone, review each of the skills needed for the role that interests you and be prepared to show how you meet the qualifications.

Whether on a job application or your resume, it is essential to customize your information to highlight the most relevant connections to the job you want.

Once you have provided your information to Bridgestone, you will receive a request for an interview if you are being considered.

In the Bridgestone hiring process, depending on the role you are being considered for, you may have a one-on-one interview or a panel interview, and both can happen in person or via video call. If you are applying for a manufacturing or retail role, you will probably interview in person or at the location where you plan to work. All these factors can change how you might prepare for and conduct an interview, so we have created a guide that covers virtual or video interview tips and in-person interview tips. We have also included other common information you should consider.

Prepare Your “Elevator Speech”
In most interviews, you will get the prompt to “tell us about yourself” or something of that nature. It’s best to prepare a short but compelling description of yourself. Consider including:
Brief summary of your career, potentially highlighting your most relevant job.
Why are you looking to start a career at Bridgestone, or are you looking to change careers/jobs?
What was interesting about this particular role or working at Bridgestone?

Be Ready to Answer Questions
During an interview, you will be asked questions about previous experience to learn more about you. Whether you are asked about strengths or weaknesses or about a particular work situation that you might have considered a challenge or a win, it helps if you structure your answers with the STAR Method.
Situation: Describe the challenge you faced, win you had, or relevant situation
Task: Explain the role you played
Action: What were the detailed steps you took or how you accomplished the task
Result: Explain the outcome
Make sure that it is relevant to the role you are seeking. This method also helps you demonstrate how you accomplished something or overcame a challenge independently or while working well with a team.

Be Ready to Ask Questions
It is also important to ask questions to help you make an informed decision about the role if an offer is extended to you. Remember that you are interviewing Bridgestone as much as we are interviewing you, so asking interview questions is critical.
Some questions you can ask:
What would my day-to-day role look like?
Describe the team I would be working with.
What is your favorite thing about working at Bridgestone?
You mentioned (insert topic here). Tell me more about that.

By asking open-ended questions that cannot be answered with a simple “yes” or “no,” you can learn more about the role and the people you would be working with. And by circling back on information shared during the interview, you show that you are actively listening and interested.

Plan Your Route
If you are interviewing in person, map out the route you will take before the day of your interview to make sure you allow enough time for travel. Be mindful of traffic patterns and look for any construction in the area. Aim to be about 15 minutes early for your interview so you can find a place to park and take some time to prepare mentally.
If you have an unexpected schedule conflict, notify your recruiter via phone/email/text so they can work to reschedule your time.

Dress to Impress
Dress appropriately for the role you want. Different work environments may be more casual, but you always want to look your best for an interview. Consider this for a video interview as well. Most of us have better posture and body language when we look and feel our best. While no one may know you are wearing pajamas, your casual demeanor may not make a great first impression. Make sure you are free of as many distractions as possible. With many of us having to work from home while taking care of our families, we understand that quiet space can be challenging to find for you as well as for the interviewers. While we encourage you to find an area where you can focus and not be interrupted, we understand that life happens and might just happen during your interview, so don’t stress too much about it.

What to Bring
Even if you have provided a resume, always bring one additional copy for each person interviewing you. And for any interview, it’s always good to bring a pen and paper if you want to take notes. Stay engaged in the conversation; no one wants to see the top of your head while you write notes for the entire interview.

There may be a chance one or more of your interviews will be conducted virtually. Here are our tips to prepare;

Check Your Tech
Confirm what platform you will use and make sure that you have it properly installed and launched on your system.
If you use a device like a tablet or a laptop, ensure it is fully charged. Try not to use a phone if possible.
Confirm that your webcam and microphone are allowed and work correctly in your chosen browser.
Test your internet connection to ensure it is strong and working.
If using headphones, make sure they are connected and selected prior.
At the beginning of the interview, verify that the interviewer can hear and see you.
Close other programs on your computer. Getting notifications during your interview is distracting and unprofessional. Before your interview, ensure all other computer windows are closed, and notifications are silenced or turned off.
Switch your other devices onto silent mode; however, have your phone handy if your interviewer is having technical difficulties or trying to reach out via phone or email.
If you need any accessibility accommodations or are concerned about the required virtual platform not being fully accessible for you, please let the recruiter at Bridgestone know. We will reach out to discuss how to best support you.

Prepare Your Space
Conduct your interview in a quiet, well-lit environment, without a backlight or window that may put you in a shadow.
Find a place with a simple backdrop or blank wall to eliminate distractions and put the focus on you.
Avoid taking an interview from your vehicle. If it is the only quiet place you can find, DO NOT attempt to interview while driving or in a moving vehicle; our recruiters will end the call. After all, at Bridgestone, we make safety a business value.

Smile for the Camera
Look at the camera. Looking directly at the video camera (not the screen) is the only way to maintain direct eye contact with your interviewer.
Try to focus on sitting up straight and making eye contact. At the beginning of the interview, verify that the interviewer can hear and see you.
Be mindful of your body language. Not all physical cues translate from in-person interviews to video interviews. Be sure to have good posture and stay engaged.
Silence any other technology, i.e. smart watches; you don’t want to be distracted or appear disinterested during your interview."

When the interview ends, whether virtual or in person, you can ask what to expect as the next step in the process. The person conducting the interview can let you know if there are additional interviews to expect or if you will hear from HR with a decision as to whether you have been chosen for the role.

We ask that you be patient as we may have several candidates to interview, but we value your time and will offer the professional courtesy of a response either way. Also, if you are no longer interested in the role or have accepted another role, please notify your recruiter so they can remove you from the interview process.

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As a member of our Talent Community, you will receive access to news, events and career opportunities at Bridgestone. Sign up now and take the first step towards a fulfilling career with us.

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