Sustainability

Bridgestone focuses on caring for the Earth’s natural resources with integrity and leads the way in moving toward a waste-free mobility industry.

Our Commitment to Sustainability

We're focused on making a positive impact on the world by improving how people move, live, work and play. Our Bridgestone E8 Commitment outlines eight values that guide our efforts toward a more sustainable future, influencing every aspect of our business. Our goal is to create a better world for everyone by earning the trust of current and future generations.

Bridgestone E8 Commitment

What really matters? Ensuring that future generations inherit a more sustainable society. That’s what the Bridgestone E8 Commitment is all about. To earn the trust of current and future generations, we have established eight values to solidify our commitment to a more sustainable world. The Bridgestone E8 Commitment connects to every aspect of our business and guides our decision-making throughout the development and delivery of our products, services and solutions. It also contributes to the further evolution and development of our global team.

Our Sustainability Values

Our Bridgestone E8 Commitment encompasses eight key values through which we are working to foster a more sustainable world for all.

ENERGY

Committed to the realization of a carbon-neutral mobility society.

ECOLOGY

Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.

EFFICIENCY

Committed to maximizing productivity through the advancement of mobility.

EXTENSION

Committed to nonstop mobility and innovation that keeps people and the world moving ahead.

ECONOMY

Committed to maximizing the economic value of mobility and business operations.

EMOTION

Committed to inspiring excitement and spreading joy to the world of mobility.

EASE

Committed to bringing comfort and peace of mind to mobility life.

EMPOWERMENT

Committed to contributing to a society that ensures accessibility and dignity for all.