Skip to main content
a man and woman looking at each other

National Director, Sales, Marketing, and New Product Development

Company Overview

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.

Position Summary

We are seeking a National Director, Sales, Marketing, and New Product Development to join our CFNA team!

Strategically lead and direct all payment / credit card new product development activities, champions all sales and marketing channels of the organization's products and services suite including: identifying opportunities to launch new products or to enter new markets; managing sales and marketing budgets; projecting revenue and growth potential; identifying technology and marketing tools; conducting necessary market-research and branding studies; and building and overseeing the company’s national sales and marketing teams.

Responsible for driving profitable growth of CFNA through the development of integrated business plans with various Bridgestone Americas lines of business, highlighted by the achievement of CFNA application and sales objectives for BSRO company owned stores (~2,200 store; $1.1B in sales volume) BATO Independent Tire Dealers and Private Label Merchants (~6,000 stores; $250MM in sales volume), and emerging Mobility Solutions business segments. Combined responsibility for the strategic leadership of roughly $1.2B in Sales Volumes, a $4-5 million sales & marketing budget, and contributing to over $100 million in Operating Profit from CFNA to Bridgestone annually.

We are relentlessly focused on empowering you with unique opportunities to make a meaningful impact and help shape your career.

Responsibilities

In this role, your primary responsibilities will include:

  • Operating with a general manager mindset - Develops and executes comprehensive sales & marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
  • Insights Development – developing the learning plan and conducting necessary research to identify new insights.
  • Strategy – translating insights to action, to develop new products and/or new markets to enter, and supporting in market programs. Ability to strategically grow and diversify the current product portfolio leading to bottom line growth for the enterprise.
  • Marketing excellence – development best in class marketing talent, to produce best in class marketing executions to support business growth. Expertise in increasing product and brand awareness and creating an optimal mix of product and promotional channels.
  • Step change digital strategy development and execution to accelerate our business growth.
  • Partnering all areas of CFNA with New Payment Product development activities and partnerships to develop a robust pipeline of new products, services and technologies to support the growth of the business.
  • Customer and dealer engagement/partnership to develop profitable joint business plans.
  • Coaching and development of the team’s sales and marketing staff.
  • Development of engagement strategy at key trade related events and activities (e.g. trade shows, industry events) that help to elevate the brand position in market.
  • Establishes and maintains relationships with industry influencers.
  • Managing all related expense budgets, and P&L contribution lines for CFNA.
  • Provides leadership for outside agencies on ongoing promotional campaign development and execution.
  • Serves as a member of the executive Lead Team for CFNA, and is a member of the CFNA Board of Directors commensurate with government requirements of nationally-chartered Bank.

Supervisory Responsibilities:

  • Manages highly engaged sales, marketing, and new product development team including product program managers over various related business disciplines. Span of control will be 3-5 direct reports, and a team of roughly 50 employees.
  • Responsible for the overall direction, coordination, and evaluation of all teams on a national basis.
  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
  • Responsibilities include interviewing, hiring, and coaching and career development; planning, assigning, and directing work; appraising performance, rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications:

  • Bachelor’s Degree in Strategy Development, Marketing, New Business Development or related field required; MBA or Master’s degree in related field preferred.
  • Must have at least 12 years of financial services / credit card payments management experience, ideally as senior-level executive on a national scale with 7+ years of large cross-functional team management experience
  • Payments Industry related experience a plus (credit cards, consumer lending, or other related products).
  • Ideal candidate will couple strong managerial skill with detail-oriented research ability.
  • Will need to work well in a fast-paced, energetic environment while striving to meet high goals.
  • A Team player with strong leadership skills, who has demonstrated leadership and mentoring skills to develop talent.
  • Multifunctional experience commensurate with high-impact general management skills, including P&L management responsibilities.
  • Experience leading sales and marketing in a digital world

Bachelor’s degree ; 10+ years of relevant experience including 7+ years management or leadership experience or Master’s degree; 8+ years of relevant experience including 5-7 years management or leadership experience

We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. If you find this opportunity compelling, we encourage to apply.

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.

Our Benefits

Bridgestone Americas believes that taking care of you means more than just a prescription or dental plan. Our benefit plans are designed to meet our teammates' emotional, financial and physical needs, helping them thrive at work.

Bridgestone Application & Interview FAQs

Answers to frequently asked questions about our application and interview process to help you prepare.

Before you apply for one of the available opportunities at Bridgestone, review each of the skills needed for the role that interests you and be prepared to show how you meet the qualifications.

Whether on a job application or your resume, it is essential to customize your information to highlight the most relevant connections to the job you want.

Once you have provided your information to Bridgestone, you will receive a request for an interview if you are being considered.

In the Bridgestone hiring process, depending on the role you are being considered for, you may have a one-on-one interview or a panel interview, and both can happen in person or via video call. If you are applying for a manufacturing or retail role, you will probably interview in person or at the location where you plan to work. All these factors can change how you might prepare for and conduct an interview, so we have created a guide that covers virtual or video interview tips and in-person interview tips. We have also included other common information you should consider.

Prepare Your “Elevator Speech”
In most interviews, you will get the prompt to “tell us about yourself” or something of that nature. It’s best to prepare a short but compelling description of yourself. Consider including:
Brief summary of your career, potentially highlighting your most relevant job.
Why are you looking to start a career at Bridgestone, or are you looking to change careers/jobs?
What was interesting about this particular role or working at Bridgestone?

Be Ready to Answer Questions
During an interview, you will be asked questions about previous experience to learn more about you. Whether you are asked about strengths or weaknesses or about a particular work situation that you might have considered a challenge or a win, it helps if you structure your answers with the STAR Method.
Situation: Describe the challenge you faced, win you had, or relevant situation
Task: Explain the role you played
Action: What were the detailed steps you took or how you accomplished the task
Result: Explain the outcome
Make sure that it is relevant to the role you are seeking. This method also helps you demonstrate how you accomplished something or overcame a challenge independently or while working well with a team.

Be Ready to Ask Questions
It is also important to ask questions to help you make an informed decision about the role if an offer is extended to you. Remember that you are interviewing Bridgestone as much as we are interviewing you, so asking interview questions is critical.
Some questions you can ask:
What would my day-to-day role look like?
Describe the team I would be working with.
What is your favorite thing about working at Bridgestone?
You mentioned (insert topic here). Tell me more about that.

By asking open-ended questions that cannot be answered with a simple “yes” or “no,” you can learn more about the role and the people you would be working with. And by circling back on information shared during the interview, you show that you are actively listening and interested.

Plan Your Route
If you are interviewing in person, map out the route you will take before the day of your interview to make sure you allow enough time for travel. Be mindful of traffic patterns and look for any construction in the area. Aim to be about 15 minutes early for your interview so you can find a place to park and take some time to prepare mentally.
If you have an unexpected schedule conflict, notify your recruiter via phone/email/text so they can work to reschedule your time.

Dress to Impress
Dress appropriately for the role you want. Different work environments may be more casual, but you always want to look your best for an interview. Consider this for a video interview as well. Most of us have better posture and body language when we look and feel our best. While no one may know you are wearing pajamas, your casual demeanor may not make a great first impression. Make sure you are free of as many distractions as possible. With many of us having to work from home while taking care of our families, we understand that quiet space can be challenging to find for you as well as for the interviewers. While we encourage you to find an area where you can focus and not be interrupted, we understand that life happens and might just happen during your interview, so don’t stress too much about it.

What to Bring
Even if you have provided a resume, always bring one additional copy for each person interviewing you. And for any interview, it’s always good to bring a pen and paper if you want to take notes. Stay engaged in the conversation; no one wants to see the top of your head while you write notes for the entire interview.

There may be a chance one or more of your interviews will be conducted virtually. Here are our tips to prepare;

Check Your Tech
Confirm what platform you will use and make sure that you have it properly installed and launched on your system.
If you use a device like a tablet or a laptop, ensure it is fully charged. Try not to use a phone if possible.
Confirm that your webcam and microphone are allowed and work correctly in your chosen browser.
Test your internet connection to ensure it is strong and working.
If using headphones, make sure they are connected and selected prior.
At the beginning of the interview, verify that the interviewer can hear and see you.
Close other programs on your computer. Getting notifications during your interview is distracting and unprofessional. Before your interview, ensure all other computer windows are closed, and notifications are silenced or turned off.
Switch your other devices onto silent mode; however, have your phone handy if your interviewer is having technical difficulties or trying to reach out via phone or email.
If you need any accessibility accommodations or are concerned about the required virtual platform not being fully accessible for you, please let the recruiter at Bridgestone know. We will reach out to discuss how to best support you.

Prepare Your Space
Conduct your interview in a quiet, well-lit environment, without a backlight or window that may put you in a shadow.
Find a place with a simple backdrop or blank wall to eliminate distractions and put the focus on you.
Avoid taking an interview from your vehicle. If it is the only quiet place you can find, DO NOT attempt to interview while driving or in a moving vehicle; our recruiters will end the call. After all, at Bridgestone, we make safety a business value.

Smile for the Camera
Look at the camera. Looking directly at the video camera (not the screen) is the only way to maintain direct eye contact with your interviewer.
Try to focus on sitting up straight and making eye contact. At the beginning of the interview, verify that the interviewer can hear and see you.
Be mindful of your body language. Not all physical cues translate from in-person interviews to video interviews. Be sure to have good posture and stay engaged.
Silence any other technology, i.e. smart watches; you don’t want to be distracted or appear disinterested during your interview."

When the interview ends, whether virtual or in person, you can ask what to expect as the next step in the process. The person conducting the interview can let you know if there are additional interviews to expect or if you will hear from HR with a decision as to whether you have been chosen for the role.

We ask that you be patient as we may have several candidates to interview, but we value your time and will offer the professional courtesy of a response either way. Also, if you are no longer interested in the role or have accepted another role, please notify your recruiter so they can remove you from the interview process.

Join Our Talent Community

As a member of our Talent Community, you will receive access to news, events and career opportunities at Bridgestone. Sign up now and take the first step towards a fulfilling career with us.

Sign Up
a woman sitting on a couch with a laptop